ORIGIN STORIES
The perfect cup originates from rare air. That’s why Red Diamond sources our coffee beans from only the most pristine, fertile coffee-growing lands. Handpicked by farmers and harvested for field-to-cup perfection, these coffees come from the world’s preferred farms and fields for a story that strongly appeals to today’s coffee aficionados.
COLOMBIAN BUCARAMANGA
Gustavo Granados’ coffee farm is located in the fertile hills of Bucaramanga, Colombia, where only a handful of farmers are lucky enough to take advantage of the pristine coffee-growing conditions. Gustavo is a true personification of Red Diamond’s commitment to those who value the earth and all that it produces. He and his family are stewards of the land, nurturing and growing their impeccable coffee crop amid this ideal high-elevation ecosystem – working alongside esteemed locals who are committed to the same level of perfection that makes Gustavo one of Red Diamond’s most valued coffee providers.
- Single-source field-to-cup perfection
- Harvested from the ideal environs of Bucaramanga
- High-altitude grown
- Only the finest beans make the cut
GUATEMALA HUEHUETENANGO
Amidst the high mountains of La Democracia, Huehuetenango, Guatemala, lies the Castillo Morales’ family coffee farm. Not only does their farm produce impeccable coffee, it plays a vital role in the wellness of the mountain community. For more than 80 years, the Morales family has provided local workers with steady jobs and fair wages – enabling their region to produce one of the world’s unique, full-bodied coffees. Our Guatemala Huehuetenango has played an integral part in some of the country’s most inspiring life stories.
- Single-source field-to-cup perfection
- High-altitude grown in Huehuetenango, Guatemala
- Handpicked, handwashed and sundried
- Fair-wage workers dedicated to the art of coffee
SUMATRA KUDA MAS
Considered by many to be the best of the Sumatran coffees, Kuda Mas comes from the Lintong Nihuta region in North Sumatra. Unlike other Kuda Mas, our Lintong-mark Kuda Mas is grown in the more preferred regions of 5,000-foot elevations or higher. Here, locals are hired to comb this pristine land, seeking out only the rarest beans worthy of Kuda Mas. Together, farmers and fieldworkers perfectly craft a coffee that is triple-handpicked, sundried, then bagged and shipped from their home to our home to yours.
- High-altitude grown in northern Sumatra
- Handpicked at each stage of the process
- Aceh mark ensures it is from this exclusive region
Click on pin to learn more about that coffee’s origins.
PUTTING COFFEE WORKERS FIRST: RED DIAMOND IS A PROUD SPONSOR OF SOCIAL GOOD
In keeping with Red Diamond’s commitment to the world’s coffee communities, we proudly invest in organizations which we believe will improve the economic, social and environmental outlook of the future. We are thrilled to be an ongoing sponsor of Grounds for Health.
Women are responsible for up to 70% of the labor involved in growing, harvesting, processing and exporting coffee. The health and wellbeing of these women are vital to the success of their families and communities. Grounds for Health focuses on providing critical cervical cancer prevention services in coffee origin countries. For women in these countries, cervical cancer has a higher mortality rate than any other cancer, and yet this disease is easily detectable and when caught early, highly treatable. With over 90,000 women screened and over 6,700 women treated, GFH is on their way to their vision of “A world in which all women are protected from the threat of cervical cancer by timely and high-quality prevention services.” Red Diamond salutes Grounds For Health for their commitment and we are proud to continue our sponsorship of their effort.
OUR EVER-DECREASING FOOTPRINT
Red Diamond, Inc. is a company committed to continuously improving our sustainability efforts. It is our pledge that when customers purchase our products, they’re supporting a company with a vision for a sustainable future.
Here are some of the positive ways in which the incorporation of improved efficiencies by Red Diamond, Inc. have made a difference.
We have greatly reduced our own fertilizer usage on the company grounds.
Our latest technologies in irrigation, moisture sensors, controls and sprinkler heads help reduce water usage at the company’s production facilities.
million gallons of water
reduction since 2011
Red Diamond has been recognized as a Groundwater Guardian Green Site by the Groundwater Foundation®.
We rely on 100% recyclable packaging and materials.*
- Our tens of thousands of empty green coffee burlap sacks are recycled and reused instead of being thrown away.
- Our Ready-to-Drink Tea jugs are made of 100% recyclable HDPE plastic.
- Our carton packaging is made from 100% recyclable cardboard and paperboard.
*Items are recyclable only in areas that have appropriate recycling facilities.
RED DIAMOND’S PLEDGE TO SUSTAINABILITY
