Serving your out-of-home
coffee and tea needs.

BEVERAGE INSIGHTS

We at Red Diamond® are committed to providing beverage program solutions based on our customers specific operational needs, demands and trends. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.

Today’s Coffee Consumers​

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Coffee Away from Home​

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Tea Consumption​

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It’s 2022 and coffee consumption continues to surge.

People who drank coffee within the past day.

Americans drink an estimated 517 million cups of coffee per day which is around 2 cups of coffee per day per person​.

0%
2018

0%
2022
0%
Consumers 60+
0%
Consumers 25-39
0%
Consumers 18-24

Source: 2022 NCDT

The case for less traditional coffee beverages.

In 2022, gourmet coffee beverages reach an all-time high.

VS.

62% share

Specialty and Non-specialty

38% share

Non-gourmet coffee

*”regular coffee” brewed from gourmet coffee beans.
Source: 2022 NCDT

0%
Consumers who enjoy espresso-based beverages reaches an
all-time high in 2022.

Source: NCDT

0%
of people say they go to c-stores just as often or more than pre-pandemic

Source: NCDT

Hot dispensed beverages is the second largest foodservice category in c-stores

0%
making up 3% of total in-store sales

and

0%
12% of food service
  • 52% of consumers say bean-to-cup would increase their likelihood for purchasing
  • 21% of consumers would pay more for bean-to-cup coffee
  • 23% of c-store operators offer bean-to-cup equipment in their locations​

COLD BREW is more likely to be consumed out-of-home​

  • 60% out of home

  • 42% RTD bottles

  • 28% prepared at home

Cold brew coffee is becoming a consumer favorite in 2022.

0%
Coffee drinkers that have enjoyed Cold Brew in the last week.

0%
cold-brew-penetration by age group age 18 – 39

All stats above sourced from 2022 NCDT

Coffee away from home

Around the clock coffee consumption​

0%
Consumers that got their coffee during breakfast

What did consumers choose to drink in the past day

0%
Consumers that chose to drink specialty coffee
0%
Consumers that chose to drink an espresso-based beverage

Source: 2022 NCDT

out of home

Popular specialty espresso-based beverages drank in the last week​

  • 60% out of home

  • 42% RTD bottles

  • 28% prepared at home

  • 15%  Cappuccino

  • 17%  Latte

  • 16%  Espresso

  • 13%  Cafe Mocha

  • 34% purchased through an app (up 2x from 2018)
  • 54% use drive-through (up 2x from 2018)
  • 15% are grabbing coffee during their commute and/or during a break in the morning​

Source: 2022 NCDT

Tea Consumption

 

4 in 5 consumers drink tea, with Millennials driving tea consumption ​

(over 87% of Millennials drink tea)

Source: Tea Association of the USA

0%
of Americans drink tea on a daily basis.
0%
of the tea consumed in the US is iced tea!

Tea is becoming the go-to beverage in America

85 BILLION

servings of tea consumed by Americans in 2021.

159 MILLION

Americans drink tea on any given day.

Ready-to-drink tea continues to grow through 2022

Growth of
3–5%

Source: Tea Association of the USA

 

Bagged and loose leaf tea has grown 18% since 2021

 

Source: Tea Association of the USA

Canned and bottled teas grew 4.4% in 2021

   

Source: WorldTeaNews

The US is the only western country to grow in both tea imports and consumption and continues to be the third largest importer of tea in the world.

The South and Northeast have the highest concentration of tea drinkers

Source: Tea Association of the USA

Despite COVID and its impact on Foodservice, both green and black tea imports are on the rise since 2020

0%
of consumed tea is black tea
(black tea has grown 6% vs. 2020)
0%
was green tea

High-end specialty teas continue to grow as consumers want to indulge in quality, straight from origin products

Source: Tea Association of the USA