William Fitz Donovan founds
Donovan Provision Company
on Morris Avenue.

1906

1906

Donovan begins roasting premium coffee which he calls Red Diamond.

1908

1908

Modern delivery trucks replace horsedrawn carriages. Lined paper bags replace cans.

1910s

1910s

Original tea blend developed by William St. Claire.

1920

1920

Red Diamond creates the world’s first instant coffee.

1950s

1950s

Jim Henson® is a registered trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks.

Hired a young Jim Henson to use his puppets to work for Red Diamond.

1960s

1960s

• Red Diamond’s regional footprint begins to expand
• First U.S. company to use completely sealed tea bags
• First in U.S. to distribute using Goglio brick-pack technology
• First in U.S. to use decaffeinated tea

1980s

1980s

• Coffee Service division created
• Private Label Retail division created
• Private Label Foodservice division created
• Join with dairies to produce and distribute fresh RTD tea

1990s

1990s

• Red Diamond celebrates 110 years of perfecting perfection
• First Scolari exclusive coffee and tea plant
• Becomes #1 provider of RTD tea

2000s

2000s