SPRING 2018
BUILD SALES WITH HIGH-DEMAND SPECIALTY COFFEES
As consumer tastes evolve, so does the coffee they seek. No more is a cup of joe enough. This premier installment of Red Diamond’s® TREND ALERT newsletter, will be taking a look at what is called “the third wave of coffee” and the consumers who are greatly influencing the future of the coffee industry.
WHO EXACTLY ARE TODAY’S COFFEE DRINKERS?
Coffee remains one of the most popular beverages of choice in the U.S.:
DAILY CHOICE:
64% of US consumers
drink coffee everyday
WORLD LEADER IN CONSUMPTION:
Americans consume
400 MILLION
cups of coffee a day
BUSY/ACTIVE LIFESTYLES:
44% drink coffee
outside their homes
National Coffee Drinking Trends, 2018
HOW SPECIALTY COFFEE IS CHANGING THE BEVERAGE LANDSCAPE
Over the past 18 years, the greatest growth in coffee drinking has been with those who drink specialty coffee drinks.
WHAT EXACTLY IS “SPECIALTY COFFEE”?
WELCOME TO “THE THIRD WAVE OF COFFEE”
How do we define this biggest growth area in coffee drinking? Specialty goes beyond just traditional blends and brews.
SPECIALTY COFFEE DRINKERS ARE DEVOTED COFFEE DRINKERS
Specialty coffee drinkers are drinking more coffee than ever.
More and more, specialty coffee is become even more common than regular joe.
HOW SPECIALTY COFFEES MEET TODAY’S DISCRIMINATING TASTES AND MILLENNIAL LOVE FOR ARTISAN:
CUSTOMIZATION
FLAVOR INNOVATION
UNIQUE ORIGIN STORIES
THE POWER OF A STRONG ORIGIN STORY
According to Forbes, “specialty coffee is [often] characterized by direct relationships with coffee farmers – a way to recognize, and pay for, their effort and care.”
37%
of coffee consumers are more likely to buy coffee if they know it’s single sourced
36%
are more likely to buy coffee if there is information about the region where the coffee is grown
35%
are more likely to buy coffee if there is information about the farm where the coffee is grown
National Coffee Drinking Trends 2018
LEVERAGE THE ORIGIN CRAZE
Include origin stories on your menus and train your wait staff to be knowledgeably engaged origin experts.
OUR TOP ORIGIN STORIES
At Red Diamond®, we value how important coffee origins are for both the quality of beans that certain areas produce as well as the impact that a commitment to specific coffee communities has on families and livelihoods.
Handpicked by farmers and harvested for field-to-cup perfection, these High Altitude™ coffees from Red Diamond come from some of the world’s premier farms and fields with stories that strongly appeal to today’s coffee aficionados.
SUMATRA KUDA MAS
Crafted of the rarest of beans from this most pristine region.
COLOMBIAN BUCARAMANGA
From the fertile hills where only the finest coffee grows.
GUATEMALA HUEHUETENANGO
Harvested with a commitment to the community’s well being.
INDIVIDUALS SEEKING CUSTOMIZABLE COFFEES
Today’s consumers embrace a sense of individuality, a do-it-my-own-way mentality. For them, the opportunity to customize their coffee adds an aura of “specialty” to your coffee program.
Offer various roasts and blends
Offer flavored syrups
Offer unique sweeteners
Offer better-for-you natural alternatives
ACCORDING TO FORBES:
“Sweetener alternatives like maple syrup, honey and brown sugar can cue higher-quality beverages.”
BEGIN WITH THE RIGHT BLENDS
Red Diamond Estate Coffee® is offered in a variety of on-trend roasts and flavors to give your coffee selection more potential for customization.
ON-TREND SPECIALTY FLAVORS INCLUDE:
SOUTHERN PECAN
JAMAICAN ME CRAZY
HIGHLANDER GROG
BLONDE
YOUR IDEAL COFFEE PROGRAM PARTNER
Since 1906, Red Diamond’s family has been dedicated to being at the leading edge of coffee solutions. We continue today with only the finest products along with the insights, innovations and expertise to help ensure that your customers always enjoy the perfect beverage experience. Learn more at reddiamondbevservice.com.
RED DIAMOND RECIPE CORNER
Red Diamond is dedicated to providing irresistible, on-trend recipes that appeal to today’s discerning tastes. From beverages to desserts, we give coffee lovers even more to love.
THE FIERY JOE
- 4 oz. hot coffee
- 0.5 oz. ancho chili brown sugar syrup (add 10 grams of cayenne to 1 quart syrup, 1:1 sugar water)
- Garnish with dark chocolate square skewered with dried chili
CASSIA COFFEE
- 4 oz. iced coffee
- 0.5 oz. of cinnamon Demerara syrup (2 parts Demerara to 1 part water and add four sticks of cinnamon overnight.)
- 1.5 oz. coconut milk
- Garnish with cinnamon stick in tall glass
MOCHA MOUSSE DESSERT
- ½ cup sugar
- 4 oz. Red Diamond High Altitude
- Colombian Bucaramanga Coffee, brewed
- 6 oz. semi-sweet chocolate chips
- 2 large, pasteurized eggs
- 1 1/2 cups whipping cream – whipped
PROCEDURE:
Put sugar and coffee in a small saucepan and bring to boil. Simmer 3 minutes. Blend chocolate chips, coffee and sugar in blender or processor for 10 seconds. Add eggs and blend for 1 minute. Let cool for 5-10 minutes. Fold chocolate mixture into whipped cream (fold gently but completely until the mixture is no longer streaky). Pour into one service dish or individual dishes and refrigerate.
FIND MORE RECIPES AT:
REDDIAMONDBEVSERVICE.COM/MENU-IDEAS/