GEN Z CONSUMERS:
Are moving away from artificially flavored drinks and sodas
Look for drinks like tea that are “good for you”
Seek clean label, sustainability and ethical sourcing
Source: Progressive Grocer
GEN X AND BABY
Appreciate the purported health benefits of tea
Find tea appealing to boost their mental clarity
Like that tea may slow down the aging process
Source: The Chinese Academy of Science
TEA is increasingly becoming more popular and is able to be enjoyed all day. In part, this trend is occurring due to the appeal of new and unique flavors.
KNOWING your particular customers’ tastes is important to boost sales. Obviously, if you are in the South, sweet tea will be a big seller, while non–iced and specialty tea drinks will perform better in coffee and tea shops.
WHAT’S TRENDING is creating even more interesting beverages with tea as a base. Serve up unique cocktails and mocktails by adding unexpected and interesting flavors and syrups. These head-turners can really influence sales.
Reading the tea leaves
INSIGHTS FROM CHEF MYK BANAS
One of our favorite chef associates, Chef Banas, sat down with Red Diamond to share his insights on what’s brewing in the tea business.
BIG IDEAS FOR
EVEN BIGGER PROFITS
Creative merchandising ideas can help attract both new and regular customers. Red Diamond offers you the following tactics you can employ to boost engagement and interest.
Promote the artisanal nature of tea by offering a fun and descriptive “tea menu,”similar to a “wine menu”.
Create “tea flights” to allow customers to sample before they choose.
Consider attractive in-store signs and graphics that create interest.
Outside your store, place eye-catching teasers and window clings.
Tea is a visually appealing drink. Add a photograph of your flavored tea or mocktail to your tabletop menu holder or display.
HEALTHY CAN BE
Today’s tea drinkers are looking for healthier sweetener alternatives for their drinks.1 Consider offering these consumer options.
87% PREFER USING STEVIA
75% WANT TO USE AGAVE
70% USE HONEY
36% ADD DEMERARA
Spice up interest
Tea lovers are always craving something unique or different.2 Start with our
premium tea, and add these popular newcomer flavors for added menu appeal.
SPICES SUCH AS
GINGER AND TURMERIC
FRUIT/FLORAL COMBINATIONS SUCH
AS BLACKBERRY AND LILAC
EXOTIC FRUITS SUCH AS
PASSION FRUIT AND BERGAMOT
1 Technomic’s Beverage Consumer Trends Report 2 Food Business News, 2019
2 oz silver tequila
1 oz triple sec
3 Tbsp freshly squeezed lime
3 oz sweetened tea concentrate (below)
SWEETENED TEA CONCENTRATE:
½ cup Red Diamond Tea®
½ cup agave nectar
2 cups boiling water
For the sweetened tea concentrate, combine boiling water and tea, and then turn off the heat. Let the tea steep for 10 minutes and strain out the tea leaves, keeping the liquid; sweeten with agave. When assembling the Teagarita; combine the sweetened tea concentrate with tequila, triple sec and lime juice. Shake the mixture with ice in a shaker, and pour through a strainer into a glass. Garnish the Teagarita with a lime wedge, and sip away.
HOT ORANGE–FENNEL TEA:
FENNEL SYRUP INGREDIENTS:
1 cup water
½ cup granulated sugar
1 cup fennel (sliced, trimmings)
HOT ORANGE–FENNEL TEA:
10 oz Red Diamond Tea® (freshly brewed and hot)
1 oz fennel syrup
1 Tbsp freshly squeezed orange juice
Fennel frond, for garnish
To make the fennel syrup, combine all ingredients of water, sugar and fennel in a saucepan on a stovetop. Simmer to reduce the water by ¾, and strain out the fennel. Cool this syrup, and save on the side. Combine with the fennel syrup and freshly squeezed orange juice. Garnish with the fennel frond, and stay cozy.
THE QUALITY AND TASTE GEN TEA-ERS LOVE
When you partner with Red Diamond, you’re not just getting some of the very best coffee and
teas available. You’re also getting a company that offers the insights, innovations and expertise
to help ensure that your customers always enjoy the perfect beverage experience. Contact us at
reddiamondbevservice.com or call 800-292-4651.