reddiamond FOR YOUR ALL-DAY PROFITS. reddiamond1 WHAT A.M. SALES MEAN
reddiamond1

WHAT A.M. SALES
MEAN FOR YOUR
ALL-DAY PROFITS.

INSIGHTSThe First Cup Of Coffee
Can Make the Day.

Become part of customers’ morning rituals while ensuring your operation is on their radar throughout the
day. At the center of a faultless morning experience is the perfect cup of coffee. Skimping on your coffee can
leave a bad taste in their mouths ‒ literally and figuratively. Make that first impression delicious and your
guests will keep you top-of-mind for any meal opportunity.

INSIGHTSThe First Cup Of Coffee Can
Make the Day.

Become part of customers’ morning rituals while ensuring your operation is on their radar throughout the day. At the center of a faultless
morning experience is the perfect cup of coffee. Skimping on your coffee can leave a bad taste in their mouths literally and figuratively.
Make that first impression delicious and your guests will keep you top-of-mind for any meal opportunity.

A consistent cup of coffee is key.

The right coffee can often be make-or-break for your breakfast clientele.
65% of
US adults drank coffee during the breakfast
daypart.*
No matter
the challenges, coffee lovers are hard-pressed to forgo their
AM fix.
Coffee is more than just a morning must-have: it’s a high-margin seller.
Coffee
consumption continues to show growth – in 2019, 63% of Americans aged 18+ drank a coffee in the
past day. *
The U.S.
is the leading consumer of coffee with Americans consuming 400
million cups
per day.*
The right coffee can often be make-or-break for your breakfast clientele.
65% of
US adults drank coffee during the breakfast
daypart.*
No matter
the challenges, coffee lovers are hard-pressed to forgo their
AM fix.
Coffee is more than just a morning must-have: it’s a high-margin seller.
Coffee
consumption continues to show growth – in 2019, 63% of Americans aged 18+ drank a coffee in the
past day. *
The U.S.
is the leading consumer of coffee with Americans consuming 400
million cups
per day.*

*NCA 2019

The perfect coffee
partner makes all
of the difference.

Part of making sure you have the most effective coffee
program in place means partnering with a coffee provider who
offers blends that meet the highest standards.

The perfect coffee
partner makes all
of the difference.

Part of making sure you have the most effective coffee program in place means partnering with a coffee provider who offers blends that meet the highest standards.

What to look for when selecting
your coffee partner:

A proven legacy of successful beverage program partnerships

Experience sourcing and roasting only the finest beans

Use of hand-picked, high-altitude sundried beans to ensure quality

A commitment to batch roasting and state-of-the-art craftsmanship

An on-trend portfolio of the latest flavors and formats with
customizable solutions to meet your needs, be it whole bean,
ground, liquid concentrate, cappuccino, and more.

What to look for when selecting
your coffee partner:

A proven legacy of successful beverage program partnerships


Experience sourcing and roasting only the finest beans


Use of hand-picked, high-altitude sundried beans to ensure quality


A commitment to batch roasting and state-of-the-art craftsmanship


An on-trend portfolio of the latest flavors and formats with customizable solutions to meet your needs, be it whole bean, ground, liquid concentrate, cappuccino, and more.

MENU IDEASCreative Ways To Capitalize On Coffee

Offering top quality coffee is only part of your success. How you serve it up can help make all of the difference. Here are some effective ideas on how to merchandise and market your coffee offerings in ways that can help make you a daily destination.

LTOs and seasonal flavors are sure bets

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Generate excitement and action for guests to “get it before it’s gone.” See recipes below for great LTO ideas.

Make coffee part of breakfast bundles.

Consider including free coffee with food purchases or give away a free breakfast item with purchase of coffee. Also consider coffee as part of a breakfast meal offer – coffee by the gallon as part of your to-go breakfast meal offering.

Offer distinct, premium coffee options.

Consider offering single-origin coffees that allow you to tout a compelling origin story with your guests. Also, make sure to offer cold brew coffee options. Cold brew is a favorite especially of the coveted millennial and Gen Z demographics.

Provide DIY customization.

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Giving your customers the opportunity to customize their beverages empowers them to be creative and meet their own flavor preferences. Consider the following:

  • Flavored syrups and creamers
  • Unique sweeteners including agave, monk fruit, turbinado and more
  • A variety of milks: almond milk, oat milk, and sesame milk

Create exclusivity.

redDiamond_RDCoffee

Stir up excitement with creative concoctions crafted specifically to promote your brand. Serve signature drinks that are exclusive to your business with playful names that express a sense of exclusivity. Also make your offerings more instagrammable as an economical way to generate traffic and garner free publicity:

  • Use branded Cups
  • A variety of colorful topping options

Infuse more flavor.

Try adding a tasty, on-trend flavored whipped cream like maple-infused whipped creams or even whipped creams flavored with peppermint, cardamom, or bourbon.

Engage your staff.

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Provide your waitstaff with the education and expertise regarding various formats and origins of coffee. Have them offer coffee to go as diners pay their check. Or encourage them to promote pairings such as blueberry muffin coffee with a pastry offering or a dark roast with savory breakfast favorites. Utilizing coffee descriptions on menus and POS materials also is a great way to get your guests engaged.

RECIPES

Recipes to start
the day right.

And to keep your coffee drinking customers happy
throughout the day.

RECIPES

Recipes to start the day right.

And to keep your coffee drinking customers happy throughout the day.

PRODUCTSConsistent quality you can
count on.

To be an everyday destination means never disappointing. Red Diamond® coffees are crafted to ensure 100% satisfaction cup after cup. Morning after morning. Day after day.

PRODUCTSConsistent quality you can count on.

To be an everyday destination means never disappointing. Red Diamond® coffees are crafted to ensure 100% satisfaction cup after cup. Morning after morning. Day after day.

TYPES

TRADITIONAL BLENDS
ORGANIC
SINGLE ORIGIN
CAPPUCCINO
TRADITIONAL BLENDS
ORGANIC
SINGLE ORIGIN
CAPPUCCINO
Grown in rare air, providing a singular and exclusive answer to the needs of selective coffee drinkers.
A selection of traditional and seasonal offerings from French Vanilla and White Chocolate Caramel to S’Mores, Pumpkin Spice and Eggnog.
Four unique coffee blends that meet the demands of Fairtrade and USDA Organic, from the finest plantations in Central and South America as well as Indonesia.

FLAVORS/LTOs

SOUTHERN PECAN
BLUEBERRY MUFFIN
PUMPKIN HARVEST
HAZELNUT
SOUTHERN PECAN
BLUEBERRY MUFFIN
PUMPKIN HARVEST
HAZELNUT
Ideal for LTO offerings; create your own signature coffee collection with the variety of roasts and flavors.

COLD BREW COFFEE

RED DIAMOND COLD BREW
RED DIAMOND COLD BREW
The concentrated form makes it simpler to meet the cold brew craze. Also available is Fitz Cold Brew, our specialty cold brew brand in a ready-to-brew-yourself format.

GET YOUR FREE SAMPLE KIT.

GET YOUR
FREE SAMPLE KIT.

Consumers today expect more than just a standard cup of joe. All of our coffees are made of high-grown, new crop beans, batch roasted to perfection.

Please fill out the following form to receive your sample kit.


! Must be a United States Foodservice Operator

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