

WHAT A.M. SALES
MEAN FOR YOUR
ALL-DAY PROFITS.
INSIGHTSConsistent Quality For Today’s Changing Breakfast Hours.
Become part of customers’ morning rituals while ensuring your operation is on their radar throughout the day. At the center of a faultless morning experience is the perfect cup of coffee. Skimping on your coffee can leave a bad taste in their mouths ‒ literally and figuratively. Make that first impression delicious and your guests will keep you top-of-mind for any meal opportunity.
Changing Breakfast Hours.
Become part of customers’ daily rituals whenever they enjoy breakfast while ensuring your operation is on their radar throughout the day.
At the center of a faultless dining experience is the perfect cup of coffee. Skimping on your coffee can leave a bad taste in their mouths – literally and figuratively.
Make that first impression delicious and your guests will keep you top-of-mind for any meal opportunity.
A consistent cup of coffee is key.
the challenges, coffee lovers are hard-pressed to forgo their
AM fix.
consumption continues to show growth – in 2019, 63% of Americans aged 18+ drank a coffee in the
past day.**
is the leading consumer of coffee with Americans consuming 400
million cups
per day.**
the challenges, coffee lovers are hard-pressed to forgo their
AM fix.
consumption continues to show growth – in 2019, 63% of Americans aged 18+ drank a coffee in the
past day.**
is the leading consumer of coffee with Americans consuming 400
million cups
per day.**
*Business Insider, 2020
**Source: NCA 2019
The perfect coffee
partner makes all
of the difference.
Part of making sure you have the most effective coffee
program in place means partnering with a coffee provider who
offers blends that meet the highest standards.


The perfect coffee
partner makes all
of the difference.
Part of making sure you have the most effective coffee program in place means partnering with a coffee provider who offers blends that meet the highest standards.
What to look for when selecting
your coffee partner:
customizable solutions to meet your needs, be it whole bean,
ground, liquid concentrate, cappuccino, and more.

What to look for when selecting
your coffee partner:
A proven legacy of successful beverage program partnerships
Experience sourcing and roasting only the finest beans
Use of hand-picked, high-altitude sundried beans to ensure quality
A commitment to batch roasting and state-of-the-art craftsmanship
An on-trend portfolio of the latest flavors and formats with customizable solutions to meet your needs, be it whole bean, ground, liquid concentrate, cappuccino, and more.

Chefs Ina Pinckney of INA’S in Chicago and Chef Andrew Spielberg of Gracie’s Luncheonette in New York share insights on how to merchandise and market your coffee offerings in ways that can help make you a daily destination.

Chefs Ina Pinckney of INA’S in Chicago and Chef Andrew Spielberg of Gracie’s Luncheonette in New York share insights on how to merchandise and market your coffee offerings in ways that can help make you a daily destination.
LTOs and seasonal flavors are sure bets.

Create innovative and seasonally inspired drinks to keep your menu new and exciting.
Chef Andrew suggests using ingredients that reflect the season and paying attention to colors and garnishes.
See recipes below for great LTO ideas.
Help make the decisions for your customers.
Chef Ina suggests limiting busy people’s time making decisions by offering a special (for example a coffee and muffin combo) helps make the sale and even influence add on sales.
Offer distinct, premium coffee options.
Consider offering single-origin coffees that allow you to tout a compelling origin story with your guests. Also, make sure to cold brew coffee options. Cold brew is a favorite especially of the coveted millennial and Gen Z demographics.
Provide DIY customization.

Giving your customers the opportunity to customize their beverages empowers them to be creative and meet their own flavor preferences. Consider the following:
- Flavored syrups and creamers
- Unique sweeteners including agave, monk fruit, turbinado and more
- A variety of milks: almond milk, oat milk, and sesame milk
Create exclusivity.

Stir up excitement with creative concoctions crafted specifically to promote your brand. Serve signature drinks that are exclusive to your business with playful names that express a sense of exclusivity. Also make your offerings more instagrammable as an economical way to generate traffic and garner free publicity:
- Serve in branded cups or unique glassware
- Top drinks with colorful creams and ready-to-eat cereals
- Garnish with shaved chocolates and spices
Infuse more flavor.
Try adding a tasty, on-trend flavored whipped cream like maple-infused whipped creams or even whipped creams flavored with peppermint, cardamom, or bourbon.
Engage your staff.
“Now more than ever, hospitality is a great way to set your operation apart” says Chef Ina.
Provide your waitstaff with the education and expertise regarding various formats and origins of coffee.
Have them offer coffee to go as diners pay their check.
RECIPES
Recipes to start
the day right.

Chef Ina and Chef Andrew share some of their latest on-trend coffee innovations
to keep your coffee drinking customers happy throughout the day.

RECIPES
Recipes to start the day right.
Chef Ina and Chef Andrew share some of their latest on-trend coffee innovations
to keep your coffee drinking customers happy throughout the day.

PRODUCTSConsistent quality
you can count on.
To be an everyday destination means never disappointing. Red Diamond® coffees are crafted to ensure 100% satisfaction cup after cup. Morning after morning. Day after day.
PRODUCTSConsistent quality you can count on.
To be an everyday destination means never disappointing. Red Diamond® coffees are crafted to ensure 100% satisfaction cup after cup. Morning after morning. Day after day.
TYPES
FLAVORS/LTOs
COLD BREW COFFEE
Consumers today expect more than just a standard cup of joe. All of our coffees are made of high-grown, new crop beans, batch roasted to perfection.