HISTORY
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William Fitz Donovan founds
Donovan Provision Company
on Morris Avenue.
1906
1906
![](https://reddiamondbevservice.com/wp-content/uploads/2016/01/bg1_ModernDelivery2.jpg)
Donovan begins roasting premium coffee which he calls Red Diamond.
1908
1908
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Modern delivery trucks replace horsedrawn carriages. Lined paper bags replace cans.
1910s
1910s
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Original tea blend developed by William St. Claire.
1920
1920
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![](https://reddiamondbevservice.com/wp-content/uploads/2016/01/bg1.jpg)
Red Diamond creates the world’s first instant coffee.
1950s
1950s
![](https://reddiamondbevservice.com/wp-content/uploads/2016/01/PuppetsBW.jpg)
![](https://reddiamondbevservice.com/wp-content/uploads/2016/01/Puppets.jpg)
Jim Henson® is a registered trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks.
Jim Henson® is a registered trademark of Jim Henson Company, Inc. Kermit® is a registered trademark of Muppets Studio, LLC. No sponsorship, endorsement, or affiliation is implied or expressed by Red Diamond’s use of any third-party trademarks.
Hired a young Jim Henson to use his puppets to work for Red Diamond.
1960s
1960s
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![](https://reddiamondbevservice.com/wp-content/uploads/2016/04/80Map.jpg)
• Red Diamond’s regional footprint begins to expand
• First U.S. company to use completely sealed tea bags
• First in U.S. to distribute using Goglio brick-pack technology
• First in U.S. to use decaffeinated tea
1980s
1980s
![](https://reddiamondbevservice.com/wp-content/uploads/2016/02/90smainBW.jpg)
![](https://reddiamondbevservice.com/wp-content/uploads/2016/02/90smain.jpg)
• Coffee Service division created
• Private Label Retail division created
• Private Label Foodservice division created
• Join with dairies to produce and distribute fresh RTD tea
1990s
1990s
![](https://reddiamondbevservice.com/wp-content/uploads/2016/02/2000BW.jpg)
![](https://reddiamondbevservice.com/wp-content/uploads/2016/02/2000.jpg)
• Red Diamond celebrates 110 years of perfecting perfection
• First Scolari exclusive coffee and tea plant
• Becomes #1 provider of RTD tea