Birmingham, AL (December 2, 2024) - Will Bowron, Senior Vice President of the Away From Home Division of Red Diamond Coffee & Tea, has been elected to the board of IFMA: The Food Away from Home Association.
IFMA has been a cornerstone of the foodservice industry since 1952. As a dynamic and inclusive trade association, IFMA champions a thriving and diverse $1.5 trillion food-away-from-home ecosystem, bringing together manufacturers, distributors, operators, and countless other industry partners.
“I'm thrilled to have been elected to serve on the board of IFMA. The board is full of leaders across the foodservice industry representing the biggest brands in Food Away from Home, so this is not only a personal achievement but a strong reflection on the overall Red Diamond team and our progress from a local Alabama coffee roaster in 1906 to the national brand and industry driver we are today,” said Will Bowron, Senior Vice President, Away From Home Division- Red Diamond Coffee & Tea. “I'm looking forward to learning, collaborating, and driving IFMA forward in its mission to enhance our industry.”
After proudly carrying the name International Foodservice Manufacturers Association (IFMA) for over seven decades, this esteemed 72-year-old organization recently unveiled a bold new identity: “IFMA – The Food Away from Home Association.” This transformation marks an exciting new chapter, aligning the organization with the dynamic world of foodservice beyond traditional boundaries.
To bring this vision to life, Bowron and additional IFMA’s Board of Directors will lead the charge in launching and implementing a forward-looking strategic initiative, aptly named Level Up 2027, designed to elevate the organization and drive the industry’s future.
“We are absolutely delighted with the depth of experience, executive talent and diversity of food industry knowledge that has been elected to serve our membership on the 2025 IFMA – The Food Away From Home Association Board of Directors,” said Phil Kafarakis, President & CEO, IFMA. “I am looking forward to partnering with our newly elected Board members to accelerate execution of the LevelUP2027 Strategic Plan so we may continue to grow our membership ranks and increase the value we provide our Food Away From Home ecosystem. Their collective perspective will be critical to our organization's long-term success.”
About Red Diamond:
At Red Diamond, perfection is our craft, real coffee and tea – our creed. It drives everything we do. Our family has painstakingly sourced and crafted the finest blends of coffee and tea for five generations, and our products can be found everywhere from restaurants and cafes to grocery stores and homes all around the country. From one generation to the next, from field to final sip, we take the extra care you deserve. No shortcuts. No compromises. Just real, fresh coffee and tea. Guaranteed. Visit www.reddiamond.com for more information.
