Low-Labor, High-Flavor: Refreshers Tap into Top Beverage Trends with Ease

Birmingham, Ala. (April 21, 2026) – Red Diamond® Coffee & Tea, a leader in delivering world-class coffee and tea for more than a century, announced today the launch of Simple Sweet Refreshers, the newest product in its Simple Sweet beverage line for foodservice operators and convenience stores.

“A major shift is sweeping the beverage industry as demand for cold, thirst-quenching drinks – largely driven by younger consumers – intensifies nationwide,” said Emily Wood Bowron Forehand, senior vice president of Red Diamond Coffee & Tea. “Refreshers have quickly become one of the fastest-growing segments in the beverage category.”

With the foodservice industry still facing labor shortages and high turnover rates, Red Diamond continues to innovate with streamlined beverage solutions that deliver consistent quality with greater variety. The Simple Sweet Refreshers join a portfolio of iced coffees, iced teas, flavored teas, and lemonades – all designed to use a single compatible brewer – the OmniBrew System.

Tropical Innovation Meets Operational Ease

Crafted with real dried hibiscus, natural flavors, and pure cane sugar pre-mixed in a convenient filter pack, the new Simple Sweet Refreshers are available in two vibrant, caffeine-free varieties that are light, crisp and unique:

  • Blood Orange Guava: A refreshingly tropical treat with sweet blood orange flavor and hints of tart hibiscus and tangy guava.
  • Strawberry Blackberry: This delightful beverage starts with a vibrant strawberry flavor and aroma, followed by the sweetness of blackberry and a subtle hint of tart, floral hibiscus.

“Today’s operators are looking for two things right now: beverages that drive traffic and solutions that save time,” adds Forehand. “Simple Sweet Refreshers deliver the vibrant flavor profiles that Gen Z and Millennial consumers crave, while the OmniBrew System ensures those drinks are brewed with ease.”

Key Benefits for Operators:

  • Customizable & Social Media Ready: Naturally vibrant color pairs perfectly with fruit garnishes, allowing for photo-worthy premium beverage builds.
  • Consistency Guaranteed: Pre-mixed pure cane sugar and natural ingredients ensure steadfast quality in every cup.
  • Labor Efficiency: Eliminates the need for manual mixing and measuring and reduces training time, as the entire Simple Sweet line utilizes the same equipment.
  • Space-Saving Design: Maximizes valuable counterspace by utilizing a single machine for multiple beverages. 

In 2026, Red Diamond proudly celebrates 120 years of coffee and tea expertise and five generations of family leadership. 

For more information on Simple Sweet Refreshers and Red Diamond’s full line of labor-saving beverage solutions, visit reddiamondbevservice.com.

###

About Red Diamond Coffee & Tea 

At Red Diamond, we are driven by an obsession to provide a world-class coffee and tea experience. Since 1906, the cornerstone of our company has been our commitment to unparalleled quality, innovation and customer service. Expect Perfection®. For more information, visit reddiamondbevservice.com.