TODAY’S CONSUMERS
OUT-OF-HOME TRENDS
C-STORE TRENDS
TREND ALERT

Beverage Insights

Red Diamond® is committed to providing beverage program solutions based on trends and our customers’ specific operational needs. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.

Today’s Consumers

IT’S 2024 AND COFFEE CONSUMPTION
IN THE U.S. IS AT A TWO-DECADE HIGH!

PEOPLE WHO DRANK COFFEE
WITHIN THE PAST DAY

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SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

Americans Drink

an estimated 517 million cups of coffee per day.

Map
0

Percent

Increase in coffee
consumption
18–24 year-olds.

0

Percent

Coffee drinkers 60+
who’ve had coffee in
the past day.

SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

TEA IS THE MOST WIDELY CONSUMED
BEVERAGE IN THE WORLD NEXT TO WATER!
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Revenue in the
Ready-to-Drink Tea
market in 2023.

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Average volume per
person in Ready-to-Drink
Tea market for 2023.
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Ready-to-Drink (RTD)
Tea market expected
volume growth in 2024.
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SOURCE: 2023 STATISTA (READY-TO-DRINK (RTD) TEA – UNITED STATES)

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Out-of-Home Trends

Coffee consumed out of home has been
continuing to grow since 2021
Percentage in Chart
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COFFEE CONSUMED OUT OF HOME
AROUND THE CLOCK
Pie Chart
0

%

DURING BREAKFAST

0

%

AT LUNCH

0

%

DURING DINNER

App order

29

Percent

PAST-DAY
COFFEE
DRINKERS
ORDER
USING
AN APP
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SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

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C-Store Trends

C-STORE COFFEE PURCHASES ROSE 6% FROM 2022 TO 2023
and customer satisfaction on food and beverages bought
at C-Stores has improved by 7%.

SOURCE: 2023 ANNUAL CONVENIENCE TRENDS REPORT BY INTOUCH INSIGHT

Regular C-Store Coffee Shoppers
Are True Serve-It-Yourselfers

Coffee Service Image

59%

PREFER SELF-SERVE

Employee Serving Image

41%

PREFER EMPLOYEE-MADE

On-The-Go Coffee Consumption

Coffee remains relatively consistent with habits since 2021
with Out-of-Home consumption right around 35%.
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SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

The Benefits of Bean-to-Cup

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Coffee Cup
0

Percent

Past-day coffee drinkers had
coffee outside of the home

0

Percent

Consumers get coffee away
from home at least once a week

0

Percent

Consumers who had coffee
out-of-home get it 1-3 times per week

The Next Generation Of Coffee

C-Store bean programs are effected by the younger coffee drinkers who tend to be more tuned
into craft brews, with half of coffee drinkers ages 25-39 identifying as specialty coffee drinkers.

SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

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Today’s Consumers
Out of Home
C-Store Trends