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Our Story
Our History
Impacts
  • OUR STORY
  • OUR HISTORY
  • IMPACTS

Perfection is Part of Our DNA

What is now a fifth‐generation family-owned coffee and tea company serving customers across the United States and the Caribbean all began with local delivery, horse-drawn carriages and cobblestone streets. In 1906, our founder, William Fitz Donovan, opened the doors of Donovan Provision Company in the thriving young steel town of Birmingham, Alabama. Soon, he found his true calling in roasting coffee. Donovan crafted a blend of such quality that he named his coffee brand Red Diamond®after “the highest quality gem in existence.” With his newfound success, Donovan abandoned the sale of provisions to focus solely on coffee, and the development of our proprietary blend of premium tea followed soon after. Four generations later, what began as a brand became the company name under CEO William A. Bowron Jr., as a reflection of our continued commitment to the standard of excellence that had been established so long before.   Today, Red Diamond is proud to be a fifth-generation family-owned company that has stayed true to our founding principles while continuously evolving to meet the coffee and tea demands of today’s away from home industry.

WHERE YOU’LL FIND RED DIAMOND

Red Diamond Coffee & Tea is distributed across the country to nearly every state and overseas as well. From restaurants and hotels, to the healthcare industry, convenience stores and schools, Red Diamond has the capability to provide your operation the undeniably great taste of perfection your customers expect.

Red Diamond Logo
Old Red Diamond Headquarters
Donovan Provision Company
Donovan Provision Company
Donovan Provision Company
Red Diamond Coffee and Tea Building - 1920's
Original Red Diamond Building
Muppets in Red Diamond Commercial
Map
Coffee Splash
Sweet Tea
Red Diamond Headquarters

Our Commitment to a Better Future

IMPACTS

Immediate Meaningful Positive Action Creating Tomorrow’s Success

In 2023, Red Diamond unveiled IMPACTS, our holistic strategy for creating corporate responsibility. Grounded in a company-wide effort to foster success and prosperity for all our stakeholders in the value chain, Red Diamond is committed to creating a harmonious world at home, at origin, and in our communities. While Red Diamond is an Alabama original, ours is a global story.

A More Perfect World Is Possible

It begins with our dedication to the economic relationships we’ve built with our farmers, our care of the grounds and environment in which we work, and our interaction with the people and communities throughout our value chain.

 

Know that when you serve, share, and enjoy a cup of Red Diamond Coffee or Red Diamond Tea, you can appreciate perfectly crafted flavor from a company with a vision of a brighter future. Our dedication to quality and perfection carries over into every product and every decision we make. Today and for decades to come.

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AT HOME

By pledging to improve our own environmental impact, Red Diamond is making a solemn promise to the planet to hold ourselves accountable at home. Our efforts include:
  1. Saving 8.4 million gallons of potable water since 2023 due to natural irrigation sources on Red Diamond’s campus
  2. Reducing 67% in pesticides from 2018 to 2024 by using safe, high-quality products with increased effectiveness
  3. Growing native plant materials around campus to aid in the increased population of pollinators
  4. Preserving a 3-acre wetland on campus to promote a healthy local ecosystem
  5. Incorporating an electric vehicle charging station for employees
Red Diamond Corporate Headquarters
Harvesting Coffee Beans

Gustavo Granados

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AT ORIGIN

Red Diamond sources our coffee beans and tea leaves from some of the finest estates around the world. Our journey from field to cup is a story we’re proud to tell.

EXPLORE ORIGIN STORIES

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FARMING A BRIGHTER FUTURE

Red Diamond is all about doing business in a manner that lifts up the lives we touch. It’s about growing together and building a solid future for families, from field to final sip, and we partner with those who echo our efforts, working for a brighter future.

Farming
Coffee Beans
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OUR PROMISE

Red Diamond is a company committed to continuously improving. It is our pledge that when customers purchase our products, they’re supporting a company with a vision for a brighter future. 

RED DIAMOND GOES GREEN

SOURCING AND SUSTAINABILITY

By pledging to improve our own sustainability efforts through the use of more efficient energy, reduction of waste, and use of renewable waste, Red Diamond is making a solemn promise to the planet to hold ourselves accountable to always do our part in providing the global community with a more environmentally sustainable future.

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REDUCED FERTILIZER USAGE
ON COMPANY GROUNDS.

50% FERTILIZER USAGE
REDUCTION SINCE 2014

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IMPLEMENTED INNOVATIONS IN IRRIGATION, MOISTURE SENSORS, CONTROLS AND SPRINKLER HEADS.

20 MILLION GALLONS OF WATER REDUCTION SINCE 2011.

RED DIAMOND HAS BEEN RECOGNIZED AS A GROUNDWATER GUARDIAN GREEN SITE BY THE GROUNDWATER FOUNDATION®.

Recycle Icon

RELY ON 100% RECYCLABLE PACKAGING AND MATERIALS.*

*Items are recyclable only in areas that have appropriate recycling facilities.

Grounds for health

Helping Support Global Wellness
Initiatives in Coffee-Growing Countries

In keeping with Red Diamond’s commitment to the world’s coffee communities, we proudly invest in organizations that we believe will improve the economic, social and environmental outlook of the future. We are thrilled to be an ongoing sponsor of Grounds for Health. Cervical cancer has a higher mortality rate than nearly any other cancer, and yet this disease is easily detectable and highly treatable when caught early. With 70% of the coffee farming labor force being made up of women, access to cervical-cancer screening services is critical.

 

Red Diamond is a proud sponsor of Grounds for Health – an organization dedicated to cervical cancer prevention in women who work in the coffee farming regions. With over 232,536 women screened and over 19,103 women treated, its mission to protect women from the threat of cervical cancer exemplifies the Red Diamond ethos of working together to build a more socially sustainable future for all.

Source: Grounds for health organization

70% of the coffee farming labor force is made up of women.
232,536 women have been screened. 19,103 women have been treated.

In Our Community

Our dedication and commitment as a company extends from the fields where our products begin and the people who harvest them to the communities where our customers and employees live. We are fully involved because, after all, where would we be without them? Education, arts and civic support are the framework of our communities, so we invest, we support, and we grow, together. Here are just a few examples of organizations we support:

The YWCA
The YMCA
University of Alabama
United Way of Central Alabama
Tea Association of the USA
Preschool Partners
National Multiple Sclerosis Society
National Coffee Association
Community Food Bank
Birmingham Soccer Association
Boys Clubs of America
Boy Scouts of America
Birmingham Zoo
Birmingham Botanical Gardens
Auburn Tigers
Arthritis Foundation
Alabama Symphony Orchestra

Red Diamond Give Back Day

Our involvement in our community is one of the most important ways the Red Diamond family stays connected. On Red Diamond Give Back Day, we pause operations for a day to volunteer as a team across the country.

Red Diamond Give Back Day

One day

14 states

125 Participants

300+ Hours

Red Diamond at the Boys and Girls Club of Pell City
Red Diamond Give Back Day at a Food Bank
Red Diamond Give Back Day Cleaning Parks
Red Diamond Give Back Day at The Boys and Girls Club
Red Diamond Give Back Day
Red Diamond Give Back Day
Red Diamond Give Back Day
Red Diamond Logo

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  • 400 Park Ave
    Moody, AL 35004
  • 800-292-4651
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