Birmingham, Ala. (July 16, 2025) -- A new solution to the soaring demand for cold brew hits the foodservice scene with the introduction of Fitz™ Cold Brew Coffee Concentrate from Red Diamond® Coffee & Tea, a leader in delivering world-class coffee and tea for more than a century. This innovative solution to America’s enthusiasm for cold coffee drinks streamlines labor for busy operators, enabling them to serve premium cold brew with quick and easy preparation.
Fitz Cold Brew Concentrate features a perfectly blended selection of beans that provides a full-bodied taste that appeals to today’s discerning coffee drinkers. Operators can simply mix Fitz Cold Brew Concentrate with water to create an on-demand cold brew that is irresistible on its own or add flavored creamers or syrups for a signature creation.
Cold brew consumption has surged 300% since 2016, according to the National Coffee Association, and Gen Z and millennials are leading the charge. For these younger consumers, cold coffee drinks aren’t a fad – they have become an integral part of their daily routines, no matter the time of year. Operators looking to meet this growing demand can rely on Fitz Cold Brew Concentrate for consistent, premium, freshly made cold brew without additional equipment or labor.
“Coffee culture is booming like never before with the rising popularity of cold drinks and demand for variety and customization,” said Emily Wood Bowron Forehand, executive vice president at Red Diamond Coffee & Tea. “Fitz Cold Brew Concentrate offers operators an on-demand, high-quality solution that helps them prepare the perfect cup of cold brew across all dayparts.”
Fitz Cold Brew Concentrate simply requires one 16 oz. bottle of concentrate and 112 oz. of water to make a gallon of cold brew. This 7:1 concentrate is a hassle-free solution for foodservice operators across all segments, including restaurants, c-stores, hotels, healthcare institutions, colleges and more.
Red Diamond offers the same rich, full-bodied taste in a fresh-brewed counterpart – already a favorite among operators. Now with this convenient concentrated formula, operators can choose the cold brew solution that works best for their back-of-house operations.
For more information on Fitz Cold Brew Coffee Concentrate and other Red Diamond Coffee & Tea foodservice products and insights, visit reddiamondbevservice.com.
