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TODAY’S CONSUMERS
OUT-OF-HOME TRENDS
C-STORE TRENDS
TREND ALERT

Beverage Insights

Red Diamond® is committed to providing beverage program solutions based on trends and our customers’ specific operational needs. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.

Today’s Consumers

IT’S 2024 AND COFFEE CONSUMPTION
IN THE U.S. IS AT A TWO-DECADE HIGH!

PEOPLE WHO DRANK COFFEE
WITHIN THE PAST DAY

2023

Percent
0

2024

Percent
0

SOURCE: 2024 NATIONAL COFFEE ASSOCIATION

Americans Drink

an estimated 517 million cups of coffee per day.

Map
0

Percent

Increase in coffee
consumption
18–24 year-olds.

0

Percent

Coffee drinkers 60+
who’ve had coffee in
the past day.

SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

TEA IS THE MOST WIDELY CONSUMED
BEVERAGE IN THE WORLD NEXT TO WATER!
image

Revenue in the
Ready-to-Drink Tea
market in 2023.

image
Average volume per
person in Ready-to-Drink
Tea market for 2023.
Image
Ready-to-Drink (RTD)
Tea market expected
volume growth in 2024.
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SOURCE: 2023 STATISTA (READY-TO-DRINK (RTD) TEA – UNITED STATES)

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Out-of-Home Trends

Coffee consumed out of home has been
continuing to grow since 2021
Percentage in Chart
image
COFFEE CONSUMED OUT OF HOME
AROUND THE CLOCK
Piechart
0

%

DURING BREAKFAST

0

%

AT LUNCH

0

%

DURING DINNER

App order

29

Percent

PAST DAY
COFFEE
DRINKERS ORDERING
USING AN
APP. THAT
IS A 4%
INCREASE YOY
 
 
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SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

Image

C-Store Trends

With the evolution of improved coffee options at c-stores, 65% of people see convenience stores as an option for coffee over coffee shops.
 
 

SOURCE: 2024 ANNUAL CONVENIENCE TRENDS REPORT BY INTOUCH INSIGHT

Regular C-Store Coffee Shoppers
Are True Serve-It-Yourselfers

Coffee Service Image

59%

PREFER SELF-SERVE

Employee Serving Image

41%

PREFER EMPLOYEE-MADE

On-The-Go Coffee Consumption

Coffee remains relatively consistent with habits since 2021
with Out-of-Home consumption right around 35%.
Image

SOURCE: 2024 NATIONAL COFFEE ASSOCIATION

The Benefits of Bean-to-Cup

Image
Image
Image
Image
Image
Image
Coffee Cup
0

Percent

Past-day coffee drinkers had
coffee outside of the home

0

Percent

Consumers get coffee away
from home at least once a week

0

Percent

Consumers who had coffee
out-of-home get it 1-3 times per week

The Next Generation Of Coffee

C-Store bean programs are effected by the younger coffee drinkers who tend to be more tuned
into craft brews, with half of coffee drinkers ages 25-39 identifying as specialty coffee drinkers.

SOURCE: 2023 NATIONAL COFFEE ASSOCIATION

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The Red Diamond Trend Alert
Trends And Insights Newsletter

Find out about the latest trends and current insights within the
Coffee and Tea world, in order to build a more enticing menu.

Red Diamond Trend Alert
Learn More

Time For A Tech Up

Fun with Flavor - Winter 2024 Trends Alert
Learn More

Fun with Flavor – Winter 2024

Spring 2024 Trend Alert
Learn More

Hot & Cold Coffee – Spring 2024

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Today’s Consumers
Out of Home
C-Store Trends
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