Serving your out-of-home
coffee and tea needs.

BEVERAGE INSIGHTS

We at Red Diamond® are committed to providing beverage program solutions based on our customers specific operational needs, demands and trends. See for yourself what’s happening in the world of coffee and tea with timely insights and innovations for whatever your operation.

Today’s Consumers.

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Out-Of-Home.

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C-Store.

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It’s 2019 and coffee consumption continues to surge.

People who drank coffee within the past day in 2019.

0%
2016

0%
2018
0%
Consumers 60+
0%
Consumers 25-39
0%
Consumers 18-24

Source: 2019 NCDT

The case for less traditional coffee beverages.

In 2018, gourmet coffee beverages reach an all-time high.

VS.

61% share

Gourmet coffee*

39% share

Non-gourmet coffee

*”regular coffee” brewed from gourmet coffee beans.
Source: 2019 NCDT

0%
Espresso-based beverages are at an all-time high in 2018.

Source: 2019 NCDT

Cold brew coffee is becoming a consumer favorite in 2019.

Those who say cold brew is excellent/very good

0%
all cold-brew-aware consumers

0%
cold-brew-aware consumers age 18 – 39

Source: 2019 NCDT

Tea is becoming the go-to beverage in America

84 BILLION

servings of tea consumed by Americans in 2018.

159 MILLION

Americans drink tea on any given day.

Ready-to-drink tea continues to grow through 2019

Growth of 3 – 4%

Source: Teausa.com

OUT-OF-HOME TRENDS

The number of people who consume coffee prepared out of home remains strong in 2018.

OUT-OF-HOME TRENDS

0%
2012

0%
2018

Source:
National Coffee Association

Coffee sales influenced by the under 40 age group.

0%
Of 18 – 24-year-olds say they are most likely to consume coffee out of home

25 – 39 year-olds  are more likely than 40+ to consume coffee out of home

0%
25 – 39
0%
40+

Source: 2019 NCDT

out of home

COLD BREW is more likely
to be consumed out-of-home

  • 60% out of home

  • 42% RTD bottles

  • 28% prepared at home

  • 17% purchased through an app (up 2% from 2018)
  • 46% use drive-through (up 2% from 2018)
  • 27% past-week use of app ordering (up 5 points for the year.)

Source: 2019 NCDT

C-STORE TRENDS

TWO OUT OF EVERY THREE consumers agree/strongly agree that convenience stores can offer coffee that is as high quality as that of restaurants.

Source: 2019 CSP FS Handbook

Regular c-store coffee shoppers are true serve-it-yourselfers

0%
Prefer self-serve.
0%
Prefer employee-made.

The rise of the machines

C-store consumers who prefer to have their specialty coffee prepared by:

0%
Push-button machine.

0%
Digital machine.
0%
Tech-savvy Gen Z c-store consumers who prefer digital machines that offer customization.

Source: 2019 CSP FS Handbook

DID YOU KNOW: Convenience stores offer more customization options than any other coffee segment. Providing more flavor, creamer and sweetener options can appeal to coffee drinkers. Flavored coffee creamer is the most-desired flavoring agent for those who prefer flavor.

Source: Datassential, 2018

Give your vault more drawing power with RTD

Younger consumers are more likely to say they drink RTD coffee regularly/occasionally.

0%
18-39

0%
40+

Source: 2019 National Coffee Data Trends

Stock plenty of RTD Cold Brew Coffee

% growth

Refrigerated cold-brew coffee from 2015 – 2017

Source: 2019 National Coffee Data Trends

C-Store Tea Sales Are Better Than Ever

44% of all c-store consumers purchase dispensed tea from c-stores monthly.

39% buy more iced tea from c-store than they did a year ago

61% choose cold specialty teas

59% choose self-serve hot tea

The new tea generation

C-store consumers who purchase tea monthly
0%
18- to 34-year-olds
0%
35+

Source: Technomic 2017 Convenience Store Consumer MarketBrief

DID YOU KNOW: Tea, higher-end juices and specialty coffee beverages have shown the fastest growth on convenience store dispensed beverage menus.
Source: Datassential, 2018.

 

Source: Datassential, 2018

Mix up beverage dayparts – c-store consumers are more flexible on drinking preferences throughout the day and night. They’re no longer just looking for a morning jolt of caffeine.

Source: Csnews.com