It’s 2019 and coffee consumption continues to surge.
People who drank coffee within the past day in 2019.
Source: 2019 NCDT
The case for less traditional coffee beverages.
In 2018, gourmet coffee beverages reach an all-time high.
61% share
39% share
*”regular coffee” brewed from gourmet coffee beans.
Source: 2019 NCDT
Source: 2019 NCDT
Cold brew coffee is becoming a consumer favorite in 2019.
Those who say cold brew is excellent/very good
Source: 2019 NCDT
Tea is becoming the go-to beverage in America
84 BILLION
servings of tea consumed by Americans in 2018.
159 MILLION
Americans drink tea on any given day.
Ready-to-drink tea continues to grow through 2019
Growth of 3 – 4%
Source: Teausa.com
OUT-OF-HOME TRENDS
The number of people who consume coffee prepared out of home remains strong in 2018.
OUT-OF-HOME TRENDS
Coffee sales influenced by the under 40 age group.
25 – 39 year-olds are more likely than 40+ to consume coffee out of home
Source: 2019 NCDT
COLD BREW is more likely
to be consumed out-of-home
60% out of home
42% RTD bottles
28% prepared at home
- 17% purchased through an app (up 2% from 2018)
- 46% use drive-through (up 2% from 2018)
- 27% past-week use of app ordering (up 5 points for the year.)
Source: 2019 NCDT
C-STORE TRENDS
TWO OUT OF EVERY THREE consumers agree/strongly agree that c-stores can offer coffee that is as high quality as that of restaurants.
Source: 2019 CSP FS Handbook
Regular c-store coffee shoppers are true serve-it-yourselfers
The rise of the machines
C-store consumers who prefer to have their specialty coffee prepared by:
Source: 2019 CSP FS Handbook
DID YOU KNOW: C-stores offer more customization options than any other coffee segment. Providing more flavor, creamer and sweetener options can appeal to coffee drinkers. Flavored coffee creamer is the most-desired flavoring agent for those who prefer flavor.
Source: Datassential, 2018
Give your vault more drawing power with RTD
Younger consumers are more likely to say they drink RTD coffee regularly/occasionally.
Source: 2019 National Coffee Data Trends
Stock plenty of RTD Cold Brew Coffee
% growth
Refrigerated cold-brew coffee from 2015 – 2017
Source: 2019 National Coffee Data Trends
C-Store Tea Sales Are Better Than Ever
44% of all c-store consumers purchase dispensed tea from c-stores monthly.
39% buy more iced tea from c-store than they did a year ago
61% choose cold specialty teas
59% choose self-serve hot tea
The new tea generation
Source: Technomic 2017 Convenience Store Consumer MarketBrief
DID YOU KNOW: Tea, higher-end juices and specialty coffee beverages have shown the fastest growth on convenience store dispensed beverage menus.
Source: Datassential, 2018.
Source: Datassential, 2018
Mix up beverage dayparts – c-store consumers are more flexible on drinking preferences throughout the day and night. They’re no longer just looking for a morning jolt of caffeine.
Source: Csnews.com