Senior Vice President Wholesale Distribution
Will returned to Red Diamond on August 1, 2021 in the role of VP Wholesale. He will now manage all aspects of Wholesale Distribution sales and operational functions and the legacy group. He is focused on aggressively driving growth and market share of products sold through food service distributors, convenience stores, and national chain accounts. The wholesale sales and operations employees report to Will, and he in turn reports to the President. In addition, he has the responsibility for purchasing coffee and tea.
Will previously worked for Kids2, Inc. based in Atlanta, Georgia where he served as Category Manager and managed product development, cost improvement initiatives, and growth for the bassinet, play yard, and highchair business at Kids2. Prior to that, Will worked for Georgia Pacific as Category Manager. In that role, Will was responsible for product development, financial analysis, and category vision/strategy for the cup, straw, stirrer, and lid wholesale business within Georgia-Pacific. Will previously worked for Red Diamond Foodservice from September 2014 to July 2016 as Product Category Manager. He completed his Master of Business Administration (MBA) at Emory University – Goizueta Business School in 2018 and was a named scholar. He is a 2012 graduate of Rhodes College where he obtained a Bachelor of Arts in Creative Writing.
