We at Red Diamond® are committed to identifying trends so that we can continue to help you stay out in front of evolving tastes and beverage habits. Plus, we’re always excited to share insights and innovations so you have the latest information right at your fingertips.

The American Coffee Landscape Is Ever-Shifting

Coffee Is No Longer Just A Quick Morning Pick-Me-Up

Coffee is meeting the growing demand for drinks that offer healthful benefits.

choose coffee for antioxidant boost
would drink coffee in the PM for functional benefits

Source: Datassential’s NCA Coffee Outlook 2017

Other health benefits of coffee:

Reduced liver disease risk
May prevent certain cancers
Improved cognitive function
Extended longevity


Coffee Is No Longer Just A Hot Cup Of Joe

While still the most common method – traditional drip brewers are losing ground.

Coffee cups consumed daily that are classified “Gourmet”


Non-traditional brews are booming.

The next generation of coffee products is creating new demands

RTD Coffee in U.S. Market

Cold Brew Sales Skyrocket Up

% between 2011 and 2016



How to capitalize on these trends with the way people shop today:

Invest in eye-catching packaging and labels people will want to share photos of.
Showcase your brand’s commitment to sustainability.
Experiment with new packaging and delivery systems.
Showcase your founding team and share their message straight from the source.

Source: NCA National Coffee Drinking Trends report 2017

How Millennials Are Changing the Way We Drink

Out-of-Home Coffee Is Big With Millennials

Younger consumers are more likely to consume coffee out -of -home than older consumers.

Age: 18-39
Age: 40+

Source: National Coffee Association

Millennials Are Driving Today’s Tea Boom

Because of tea’s health benefits, more and more millennials are opting for it as their go-to beverage.

Millennials who prefer tea:
Overall tea sales are forecast to double over the next five years.

Source: Tea Association of the U.S.A. 

How to produce the ideal coffee flavor and drinking experience.

CLICK HERE for the Coffee Brewing Control chart, developed through years of research and testing by the Specialty Coffee Association of America.



Coffee Continues to Rule

According to the National Coffee Association:

More than 50% of Americans over 18 years of age drink coffee every day. This represents more than 150 million daily drinkers.

30% of the population drinks coffee occasionally.

Coffee stats show that among coffee drinkers the average consumption in the U.S. is 3.1 cups of coffee per day.

26% say they drink one cup a day, 19% drink two, 8% drink three, 11% drink four or more. The remaining 36% drink none.

More Coffee Facts

Source: National Coffee Association