AUTUMN 2020
RISE ‘N’ SELL TO TURN A.M.
SALES INTO ALL-DAY PROFITS.
FALL 2020
Make that first impression delicious. Starting your customers’ mornings off with the perfect cup of coffee puts your operation on their radar throughout the day, every day. Collaborating with proven beverage experts to create a successful program gives you the edge. Make sure they provide the portfolio of quality, on-trend products and industry insights to make you a daily destination.
DISCOVER BUSINESS-BUILDING ADVICE
FROM OUR BREAKFAST EXPERTS, INSIDE.
WHY COFFEE IS KEY.
According to Chef Ina Pinkney of INA’S in Chicago, “coffee must bring a WOW experience to the table or counter to elicit a sensory reaction.” Coffee plays an integral role in your customers’ routines, and skimping on the coffee you serve could play a negative pivotal role in overall customer satisfaction.
1. NCA, 2019
A HIGH-MARGIN SELLER AT ANY HOUR.
Just as coffee has evolved, so has breakfast itself. The work-from-home trend has consumers seeking out their daily fix later and later. According to Business Insider, the time for people to buy their coffee is now more common between 10 a.m. and 2 p.m. To attract the growing number of Americans working off-site, offer items/specialty beverages such as cold brew and cappuccino that are more difficult or too time-consuming to make at home.
CREATIVE WAYS TO CAPITALIZE ON COFFEE
Offering top-quality, on-trend coffees such as those that make up the extensive portfolio of Red Diamond® products is only part of your success. How you serve them can make all the difference. Two industry insiders shared with Red Diamond what they feel are great ways to elevate your coffee program to help you Master The Morning and drive profits all day long.
CHEF INA PINKNEY
CHEF/OWNER INA’S, CHICAGO, IL
Chef Ina shares her insights with Red Diamond Trend Alert readers on how to give their coffee program a boost.
Meet consumers’ specific needs and demands. People consume differently today. Things as offering a carafe of coffee (or a large-batch to-go option) helps avoid the conflicts associated with refilling. Customization is also key and offering specific pairings inspires purchase. Iced coffee is now an all-day favorite. Getting back to basics with comfort foods (and comforting coffee) is a big draw as well.
CHEF ANDREW SPIELBERG
CHEF/CO-OWNER, GRACIE’S LUNCHEONETTE,
HUDSON, NY
The team at Red Diamond recently spoke with Chef Andrew about his suggestions on how operators can perk up their mornings/morning traffic. Here are some of his insights.
People like having variety and uniqueness. Create innovative and seasonally inspired drinks to keep your menu new and exciting. Use ingredients that reflect the season – pay attention to colors and garnishes. Spice up the menu with different flavors and profiles, such as cardamom, coconut and chile. Also offer various alternative milk, options such as coconut, oat, almond, etc. Creative beverages also look great on Instagram.
CONSISTENT QUALITY
YOU CAN COUNT ON
To be an everyday destination means never disappointing. Red Diamond coffees ensure 100% satisfaction cup after cup. We have over 114 years of experience crafting the perfect coffees and teas that help set your operation apart. We’re here to support you with all your beverage program needs. Contact us at reddiamondbevservice.com or call 800-292-4651.