Simple. What began as a family company named “Donovan Provision Company” quickly converted into a premier maker and provider of quality coffees and teas. So as to ensure the family’s unwavering commitment to excellence and innovation, in 1908 William Donovan renamed the company after the highest gem in existence: RED DIAMOND. Yes, a bit of bravado in such a name, but even more so, it was the standard set for generations to follow. A tenet to always strive for perfection. One that we meet daily in everything we do.